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Case Study
Feb 10, 2025
How MLS Achieved 3.5x Revenue Growth with XStak Omnichannel POS
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MLS, a well-known retail brand in Oman and the UAE, needed a robust system to manage its growing operations. Initially operating with just three outlets in Oman, the brand quickly realized the limitations of its existing setup. As they expanded, managing inventory, transactions, and omnichannel sales became increasingly complex. They required a modern solution that could:
- Integrate both online and offline sales.
- Enhance operational efficiency.
- Scale seamlessly with their rapid growth.
To address these challenges, MLS implemented XStak POS, an advanced Omnichannel POS system. This decision revolutionized their retail operations, helping them expand to 13 locations across Oman and the UAE. The system streamlined transactions, optimized inventory, and significantly boosted revenue, making MLS a prime example of digital transformation in the retail sector.
Challenges Faced
Before implementing XStak’s Omnichannel POS, MLS encountered several operational hurdles:
1. Inefficient Transaction Management
- Managing transactions across multiple locations was inefficient.
- Slower checkout processes increased customer wait times.
- A lack of real-time transaction tracking led to operational delays.
2. Poor Inventory Control
- Tracking stock levels was difficult, leading to frequent stockouts and overstocking.
- Lack of real-time inventory updates resulted in mismanagement and wastage.
- Inefficient inventory processes created challenges in fulfilling online orders.
3. Limited Omnichannel Capabilities
- Online and in-store sales were not integrated, causing order fulfillment issues.
- Customers experienced inconsistencies in product availability across channels.
- The existing system lacked seamless integration for pick-up, delivery, and return/exchange management.
4. Lack of Real-Time Reporting & Analytics
- MLS struggled with accessing key sales and operational insights.
- Decision-making was slowed due to insufficient business intelligence tools.
- The inability to track SKU-level performance hindered strategic planning.
5. Scalability Issues
- The old system was not built to support multi-location operations.
- Expanding required manual processes, leading to inefficiencies and high operational costs.
- A scalable ERP-integrated solution was necessary to manage future growth.
The Solution: XStak Omnichannel POS
To overcome these challenges, MLS implemented XStak POS, a state-of-the-art omnichannel POS system that offered the following features:
1. Real-Time Omnichannel Sales Management
- Seamless integration of online and offline sales.
- Automatic invoicing for eCommerce orders.
- Centralized dashboard for monitoring multi-location transactions.
2. Advanced Inventory Tracking & SKU Management
- Real-time stock updates to prevent overstocking or stockouts.
- SKU performance tracking for better demand forecasting.
- Wastage calculations to optimize inventory turnover.
3. Enhanced Transaction Processing
- Faster checkout times, reducing the wait from 1 min 15 sec to 45 sec per transaction.
- Improved uptime of 99%, ensuring seamless daily operations.
4. ERP & Third-Party Integrations
- Integration with SAP, XStak OMS.
- API support for connecting to third-party business intelligence platforms.
- Connection with loyalty programs such as Dengage and Yotpo.
5. Business Intelligence & Analytics
- Real-time sales reports for data-driven decision-making.
- Customer behavior tracking to improve marketing strategies.
- Automated SKU-wise and store-wise performance reports.
6. Improved Employee & Operational Efficiency
- Faster onboarding process, reducing staff training time.
- Automated discount management and promotions.
- Easy product creation and pricing adjustments in bulk.
7. Better Customer Experience & Retention
- Seamless return/exchange management for online and offline customers.
- Flexible slotting system for pick-up and delivery orders.
- Consistent experience across all sales channels.
Results & Impact
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Since implementing XStak POS, MLS has achieved significant growth and operational improvements:
1. Revenue & Transaction Growth
- Revenue has increased by 3.5x since going live with XStak.
- Monthly transactions have grown by 350%.
2. Improved Operational Efficiency
- Checkout times were reduced from 1 min 15 sec to 45 sec per transaction.
- 99% system uptime, ensuring smooth daily operations.
3. Cost Savings & Inventory Optimization
- Real-time wastage tracking reduced losses and improved efficiency.
- SKU and quantity tracking allowed better demand forecasting.
- Automated reports helped refine pricing strategies.
4. Expansion & Scalability
- Grew from 3 to 13 locations in Oman and UAE.
- Built an internal team capable of self-onboarding new stores.
- Leveraged omnichannel capabilities to expand online sales and delivery services.
5. Customer Satisfaction & Staff Productivity
- Increased customer retention due to faster checkouts and improved inventory accuracy.
- Staff training time is reduced due to a user-friendly interface.
- Customer loyalty programs successfully integrated for better engagement.
Summary
MLS’s transformation with XStak’s Omnichannel POS highlights the power of technology-driven retail success. The brand successfully integrated online and offline operations, optimized inventory, and streamlined transactions across multiple locations.
Key Takeaways
✅ 3.5x revenue growth since implementation.
✅ 350% increase in monthly transactions.
✅ Checkout times reduced to 45 seconds, improving customer experience.
✅ 99% system uptime ensuring uninterrupted retail operations.
✅ Expanded from 3 to 13 locations across Oman & UAE.
✅ Omnichannel integration enabled real-time inventory & order processing.
With continuous improvements in analytics, reporting, and omnichannel capabilities, MLS is now positioned for sustained growth and operational excellence.
Ready to become a Next-Gen Retailer?
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