10 Ways to Increase Footfall in Retail Store

Raise your hands high if you want to fix a dip in your retail store’s sales.

Whether you’re someone that is opening their first retail store to build on the positive momentum or cooking out various ways to regulate a downfall in sales and ROI, then you’re in the right place.

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Retail Industry Sales Growth Statistics 

The global retail deals all over the world for the year 2021 would increment by 6.0% to simply more than $25 trillion, a critical rebound from 2020's lows which increases footfall tremendously.

All things being equal, the world delivered a 9.7% development rate, which kicked all out retail spending up to $26.031 trillion far surpassing the assumptions. In-store deals bounced back by 8.2% last year, to $21.094 trillion, a greater number than was spent in 2019. Repressed requests from face-to-face customers sped up the recuperation by two entire years. Strikingly, this fast progress back to stores didn't compel customers from matching our online business development assumptions. Wallets were completely open in 2021.

This rollercoaster ride in retail deals was widespread all over the globe. Retail deals went negative in 2020 all over the place; then, at that point, they bounced back to levels not found in year 2021; and they will get ahead of "typical" levels in 2022.
Source: Statista

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Best ways to increase footfall at your retail store 

In this competitive world, every retailer is facing the challenges of bringing customers into their stores. The shoppers of the modern era have become sophisticated and more progressive than ever before. If online shopping has become a trend then why do brick-and-mortar shops still exist? Why do retailers still prefer increased foot traffic in their retail stores?

To answer this, let’s further delve into more details of some creative ways for increasing retail sales!

Our highly proficient team has worked effortlessly to curate a useful list of some tried-and-tested methods to bring a measurable impact on their sales.

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1. Buy Online & Pickup in-Store

Shoppers want choice and flexibility when placing orders, and they want to complete or return purchases quickly and efficiently. Buy Online & Pickup In-Store is the creative way for retailers to increase sales by convenience, making it easy for customers to choose which products they want to buy immediately and which ones are worth the wait.

When it comes to BOPIS, retailers need to create convenience by allowing their customers to shop online or in-app and at the same time choose when and where to pick. 

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2. Inventory visibility on all channels  

Retailers are making greater use of inventory management software that gives them unparalleled visibility into their inventory levels by fully integrating the cross-channel operation. This allows retailers to improve the way they track inventory and allocate it towards orders received in any channel to increase footfall in a retail store. The cross-channel inventory visibility assists retailers to conveniently monitor the precise location of their stock, how much is available, and where demand is highest, and avoid scenarios like stockout hot selling products or having to incise the cost to offload slow-moving inventory. 

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3. Advertise your store and products through digital channels

Advertising is quite possibly the most seasoned stunt in the book, yet it works. Also, the magnificence of living in the present computerized age is that hearty publicized arrangements are more available than at any other time in recent memory.

Both Facebook and Google offer great focus on capacities that let you leverage accurate product targeting so that you can easily direct your marketing efforts to specific ages, locations, etc.  

Utilize these devices in publicizing your endeavors to put your store on the radar of expected clients.

Point to ponder

70% of purchasers buy items they find via virtual entertainment.  Destinations and applications like Facebook and Instagram can put your product and store before your ideal interest group.

Recognize the informal communities that your clients are utilizing and keep a functioning presence in those locales or applications. For best outcomes, stir up your substance by distributing numerous kinds of posts (a blend of images, advancements, client highlights, and so on) and by changing the substance design (video, pictures, text).

Digital Channels Integrations with XStak can help businesses and retailers intermingle their marketing campaigns with the popular social media platforms like Facebook, Instagram, etc. 

Furthermore, XStak will assist enterprises in integrating their marketing programs with the Google Marketing Platform with its amazing email marketing and SMS automation approaches, which include Klaviyo and Mailchimp, etc.

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4. Improve presence in the local community

There are various ways to get involved in the local community and increase footfall in a retail store. But, like any business, retailers need a good idea to be successful. To have creative ways to increase retail sales, retailers need to work with organizations that match the company's vision or mission. If one manages a garden, support and maintains a famous park nearby to increase footfall. If one has a senior support center, partner with a veterans-related charity or support the health fair. If one has an auto repair shop, promote visibility near the highway and bring customers into your store. 

XStak’s incredibly amazing product named, XStak OMS is a cloud-based, distributed inventory, and multichannel order management system, that helps you automate multi-location, real-time inventory synchronization from offline to online channels. In addition, it also automates end-to-end order management from the second a customer makes any purchase, on any of your channels. OE is the best OMS you will ever come across, and that’s for sure.

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5. Use Retail Analytics

Ponder the last time you pursued a major choice for your retail location. Did you depend on the educated guess? 

Assuming this is the case, you shouldn't have. Regardless of whether your intuition ended up being exact, it's a hazardous method for maintaining a business.

Most retailers don't. The worldwide retail investigation industry, an industry worth $8.64 billion, helps retailers by furnishing them with the information they need to settle on more astute choices. From choosing where to open your next area to focusing on stock & restocks, depending on information removes the mystery of maintaining a productive retail business.

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6. Level up your customer service

The decreasing footfall is something that most retailers face at some point in their business. For this reason, it’s important to find useful ways to increase feet trekking to the multichannel retail outlets to make purchases.

In any case, on the subject of retail staffing, having the right number of workers in the store is insufficient. You ought to likewise guarantee that your colleagues wow each client who strolls in.

Endeavor to develop a standing that offers superb client care. It results in incrementing customer loyalty and drives positive word of mouth which can support people strolling through.

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7. Have something seasonal in-store

It additionally assists to keep your store following the seasons. Shoppers search for various things, contingent upon the season. If you have any desire to draw in occasional rush hour gridlock, your store ought to convey things that are pertinent to the necessities of customers.

Assuming it's the Christmas season, stock up on present things. 

Is Halloween close to the corner? Think about selling sweets or a creepy stylistic layout. 

Regardless, focus on what's happening all year then adjust.

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8. Keep your in-store merchandising updated & fresh

Talking about keeping things refreshed, do the same thing within your shop. Having the right outside components can draw in new guests, yet to continue to drive traffic, your store needs to feel new and refreshed.

Consistently bring out new products and turn your presentations around the store. Stir things up to guarantee that there's a new thing to find in your area.

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9. Offer a discount on their next visit 

A successful method for empowering repeat visits is to give customers a deal they can reclaim on their next buy.

Many stores give out $5 and $10 gift vouchers on the off chance that you spend a specific sum on selected items. However, these gift vouchers are just initiated after the checkout interaction and imply that clients can recover them on a future buy.

Realizing that a markdown is sitting tight for them at the following store visit is sufficient to nudge individuals to return!

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Final Takeaway

Whew! We just walked through creative ways to increase footfalls. Always remember that all your money invested in foot traffic will go in vain if your visitors are not converted into paying customers. So, make sure to emphasize on the vitality of increasing your conversion rate as foot traffic & conversions always go hand-in-hand!